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The Shine Seeker Show episodes
- #11: Announcing The Sunburst Home Co. (How a Closed Door Led Me to Real Estate)
Six months ago, if you'd told me I'd be a licensed North Carolina real estate agent launching a brand-new company, I would have looked at you like you had three heads 🤣 In this episode I'm telling the whole story: the contract I lost, the pitches that never landed, the quiet moment when everything got clear, and the pull toward home I'd been walking past for years. If a door just closed on you and you're wondering what comes next, this one is for you ☀️
In this episode:
- The season when everything I'd built my business around changed at once, and what it did to my confidence.
- The quiet moment in the middle of my morning routine when the next step finally got clear.
- How watching a local woman live a big, authentic life (Amber Harvalias) opened a door I never expected.
- Why I've always been a home girl, and how my very first Sunburst client being a realtor was a through line all along.
- What The Sunburst Home Co. is: homes for a life that shines, and your next chapter home.
- How the Shine Strategy System's final pillar, EXPANSION, is playing out in real time.
Memorable moment:
"Sometimes the shine you're seeking isn't where you've been looking straight ahead. Sometimes that light starts creeping in from the sides."
Resources mentioned:
- The Sunburst Home Co. on Instagram: @thesunbursthomeco https://www.instagram.com/thesunbursthomeco/
- Katie-Beth Schultz, REALTOR® with The A Team at eXp Realty, serving the Triangle and Triad of North Carolina https://www.instagram.com/katiebethschultz/
Connect:
Follow The Shine Seeker Show wherever you listen to podcasts
Follow along on Instagram at @theshineseekershow https://www.instagram.com/thesunburststrategiesco/
30 min - #10: Why Your Time Is Worth More Than You're Charging For It
How much is one hour of your time actually worth? Not what you charge. Not what you wish you charged. If that question made you hesitate for more than a couple seconds, Katie-Beth wants to talk, because that hesitation isn't a pricing problem, it's a worthiness problem, and it's costing you real hours you're never getting back. This week she's laying out five time truths every business owner needs, with real stories from her own business, the client she underpriced, the prospect who never committed, and the sponsorship dinner that taught her to believe people the first time.
In this episode:
- Why your time works nothing like money, and why treating it like inventory changes everything
- The exact pricing formula to stop guessing and start charging what your hour is worth
- What Harvard Business School's "value stick" means for what a client will actually pay
- The real cost of investing hours in someone who has never shown you she's ready to commit
- Why protecting your time is stewardship, not selfishness, and how to start doing it today
Memorable moment: "You do not get a second chance at properly valuing hours you already spent."
Resources mentioned:
- The Shine Strategy Edit (free weekly newsletter): https://thesunburststrategiesco.com/shine-strategy-edit-newsletter
- The Shine Strategy Reset (free diagnostic): https://thesunburststrategiesco.com/shine-strategy-reset
26 min - #9: Purpose, Passion, and Intentionality in LIFE + BUSINESS w/ Katie-Beth Schultz
Purpose, Passion, and Intentionality in LIFE + BUSINESS w/ Katie-Beth Schultz
This one is a little different, and a little special. It's my very first podcast interview ever, from back when I sat down with my friend Brian Lofrumento on the Wantrepreneur to Entrepreneur podcast. We got into the real heart behind The Sunburst Strategies Co.: why your business and your life are not two separate worlds, and what actually happens when you stop trying to keep them apart. If you have ever felt like everything in your day is urgent and somehow nothing is getting the best of you, this is your episode.
In this episode:
- How a dance performance degree turned into a decade-long education in business, people, and building something that lasts.
- Why "work-life balance" is the wrong goal, and what to reach for instead.
- The "three shots ago" idea: how the thing breaking in your business usually started long before the moment you noticed it.
- Why you can have it all, just not all at the same time, and the relief that comes when you believe it.
- How disorganization is what's actually stifling your creativity, and the freedom that lives inside a plan.
- The one question every business owner needs to ask before their next big move.
Memorable moment: "What freedom lies in creating these plans and these systems so that you can just go to the moon and the stars and not have to worry about all the stuff."
Resources:
- Join the free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources
- Step inside the Shine Seeker Society ($27/month): https://thesunburststrategiesco.com/resources
- Grab your free Shine Strategy Reset: https://thesunburststrategiesco.com/shine-strategy-reset
- Say hi on Instagram + Facebook @thesunburststrategiesco
What is the shine that you are seeking? This week, let it be the freedom that comes from finally having a plan.
40 min - #8: The Shine You Seek: Margin and Minimalism
Episode 8: The Shine You Seek: Margin and Minimalism
Walk into a boutique with me for a second. The candles take up the entire left wall, with special shelving built just for them, while the furniture gets shoved to the back. That's not an accident, that's margin. This week I take the exact question a brilliant shop owner asks about her bestsellers and hand it to you for your house, your calendar, your business, and even your daughter's Christmas list. Every square foot of your house costs you something. Every hour of your week costs you something. So what's the margin on the thing that's taking up your space? This one gets personal and a little rogue, and it lands on the most important question a woman can ask before she optimizes anything: what do you actually want your life to feel like on a Tuesday afternoon in October?
In this episode:
The boutique candle wall, and why your highest gross margin item deserves your best real estate.
How the "run your numbers" retail audit applies to your calendar, your commitments, and your mental load, not just inventory.
Why this is not a minimalism lecture, and the difference between a values-based decision and a revenue-based one.
The Tuesday afternoon in October question that turns a vague "I want more" into an actual strategy.
The monetary-gifts-instead-of-toys decision Matt and I made on purpose, and the values underneath it.
Why you have to learn the rules before you can break them, told through thirty-three years of dance technique.
The permission slip: wanting a simpler life doesn't make you unambitious, and wanting more doesn't make you greedy.
A quote to hold onto:
"Every square foot of your house costs you something. Every hour of your week costs you something. What's the margin on that thing?"
Resources mentioned:
The Golden Hour Reading Room (monthly book club):
https://thesunburststrategiesco.com/resources
The free Shine Strategy Reset (15-minute diagnostic): [
https://thesunburststrategiesco.com/resources
The Sunburst Strategies Co. Free Community:
https://thesunburststrategiesco.com/resources
Connect and next steps:
Come sit with women who get it inside the Free Community:
https://thesunburststrategiesco.com/resources
Ready for the room where the real strategy work happens? The Shine Seeker Society:
https://thesunburststrategiesco.com/resources
Not sure what's actually earning its space in your business? Take the free Shine Strategy Reset:
https://thesunburststrategiesco.com/resources
Come say hi and keep the conversation going with me over on the show at @theshineseekershow.
42 min - #7: Ambition, Gratitude, and the Shine Within
You're allowed to be hungry and grateful at the same time. That's not a contradiction. It's just who you were made to be. In this episode, Katie-Beth walks through how ambition rooted in purpose is a different animal than ambition rooted in fear, why online right now has no middle ground, and how to hold gratitude for today alongside the truth that you are not done yet.
IN THIS EPISODE:
- The Instagram trap: what really happens when you see the polished-team content and how to feel the pull without falling into comparison
- Why online right now has no middle ground, and why the women running businesses IN the middle need a louder voice
- Ambition rooted in purpose vs. ambition rooted in fear — the real difference between the two, and how to tell which one you're operating from
- How to hold "I'm grateful for today" alongside "I'm not done yet" without either one canceling the other out
- The kindergarten teacher story and the healthy competition with yourself that lives underneath all of this
- The power of planning on purpose so gratitude and ambition can run parallel instead of fighting each other
- Katie-Beth's honest example, including where she is physically right now and how she's applying this to her own body
- The throughline question: what is the shine you're seeking, and is it connected to a bigger why than the bank account?
MEMORABLE MOMENT:
"Wanting to grow, wanting to seek your shine, wanting to draw closer to the sun and the light, that is not being ungrateful."
RESOURCES MENTIONED:
- The Shine Strategy Reset (free 15-minute diagnostic):
https://thesunburststrategiesco.com/resources
- The Sunburst Strategies Co. Free Community:
https://thesunburststrategiesco.com/resources
CONNECT + NEXT STEPS:
Follow Katie-Beth: @thesunburststrategiesco on Instagram
Follow the show: @theshineseekershow on Instagram
Take the free Shine Strategy Reset:
https://thesunburststrategiesco.com/resources
Come sit with women who get it inside the Free Community:
https://thesunburststrategiesco.com/resources
36 min - #6: Patience As a Business Strategy
I almost made a really big decision this week. The kind you can't take back. And right before I did, someone I trust looked at me and said, "No, don't do this." Not because it was a bad idea, but because I was about to make a permanent decision from a temporary season. If you're building something and you carry a hundred ideas around at any given moment, you already know that not every idea is meant to be acted on right this second, and some of the ones that feel the most urgent are the ones we'd most regret.
Here's what the messy middle does to you. It makes you feel like you're one step away from the finish line and also like the discomfort is never, ever going to end. If you've ever been in a season that felt like it would last forever (potty training, anyone?), you know your nervous system starts to believe that this is just how life is now. And when we sit in that discomfort long enough, we'll do almost anything to make it stop. That's exactly when the not-so-great decisions get made: you restructure something that just needed more time, you quit something that was about to turn a corner, you shrink your whole life to fit a season that was never meant to be permanent.
So this episode is my case for patience as an actual strategy, not the sit-on-the-couch-and-wait kind. Real patience keeps building, keeps showing up, keeps following up, all while trusting that the work you're doing right now is compounding into something. I love the gardening picture for this. You don't plant a seed and then dig it up a week later to ask if it's growing. You water it, you give it sunlight, you tend it, and you trust the process that's proven to work. But (and this matters) there's a difference between letting something breathe and feeding nutrients to a limb that's already dead. Part of the work is knowing which is which, staying consistent with the correct activities, tracking what's actually moving the needle, and being honest about what needs to be cut so the good growth can get what it needs.
I'll be honest with you, I am one of the most impatient women on the planet and a very quick decision maker, and that gift needs a counterweight. For me, that counterweight is patience, prayer, and people. It's stopping to breathe before I move. It's finding a woman who's standing on higher ground, respecting her time like the gift it is, and letting her tell me what she can see that I can't. It's why community matters so much, because building something can feel so lonely, and you need people who've had those foggy glasses on before and can promise you it clears.
So before you make your next move, ask yourself: what is the shine you're seeking, and is this decision pointing you toward it, or just making the discomfort stop? Only one of those choices gets you to the thing worth building. You haven't lost your shine. You're just in the messy middle, working your way up to the view. Keep going.
Resources mentioned:
The Sunburst Strategies Co. Free Community:
https://thesunburststrategiesco.com/resources
The free Shine Strategy Reset:
https://thesunburststrategiesco.com/resources
Comment or DM RESET and I'll send the Shine Strategy Reset straight to you.
35 min - #5: Being Okay in the Messy Middle
This week's episode is the one Katie-Beth wasn't sure she was allowed to record. No script, no makeup, no plan, the cat and the dog wandering through the office, the door wide open, and the most honest conversation she's had on this show so far. If you've been waiting for the season where you finally have it all together before you let yourself be seen building, this one is for you.
IN THIS EPISODE:
- Why Katie-Beth is recording with no script, no makeup, and no plan, and why that decision is the message itself this week
- The version of business that gets sold to us (nails done, hair done, makeup done) and what happens when that picture becomes a cage
- The difference between perfection and excellence, taught from inside the messy middle and not from the other side of it
- What it means to "let all be your all" when your all today is not the same as your all last month
- The looking-glass self, being your own biggest critic, and the quiet ache of waiting on your own approval
- The throughline question turned all the way back on Katie-Beth, and then back on you
MEMORABLE MOMENT:
"Why on earth would I wait for perfection when I can be excellent right now today and have an impact on someone."
RESOURCES MENTIONED:
Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/resources
Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources
Monthly Marketing Lab (free, 30 min monthly): https://thesunburststrategiesco.com/resources
CONNECT + NEXT STEPS:
Follow Katie-Beth: @thesunburststrategiesco on Instagram
Follow the show: @theshineseekershow on Instagram
Take the free Shine Strategy Reset: https://thesunburststrategiesco.com/resources
Join the free community: https://thesunburststrategiesco.com/resources
29 min - #4: Stop Wasting Money on Marketing: Build the Foundation First
Add up every dollar you spent on marketing in the last 12 months — the courses, the coaches, the Canva subscriptions, the social media schedulers, all of it — and then ask yourself one honest question: did it actually work?
In this episode I'm sharing the six-step system I built after working with dozens of women and seeing the same gaps show up every single time. Marketing without strategy is expensive in the worst possible way, and no amount of posting, photo shoots, or pretty content is going to fix a foundation that isn't there.
In this episode:
- Why marketing without strategy is a bad kind of expensive
- The real cost of skipping your business foundation (I spent the money too, before I knew better)
- All 6 steps of the Shine Strategy System™: CLARITY, FOCUS, STRUCTURE, RHYTHM, CONVERSION, and EXPANSION
- Why the order of these steps matters more than most people realize
- How to find exactly where YOUR biggest gap is right now
Resources mentioned:
Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/resources
Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources
Monthly Marketing Lab (free, 30 min monthly): https://thesunburststrategiesco.com/resources
Grab the free Shine Strategy Reset™ in the show notes — it takes 15 minutes and tells you more about your specific business than most paid courses ever could. ☀️
17 min - #3: The Sunburst Origin Story: How This Business Really Started
She wasn't sitting at a desk with a business plan. She was thinking about her living room in a salvage shop, and that one afternoon changed everything.
This is the real founding story of The Sunburst Strategies Co., and it starts with a professional dance career, a move back home to Burlington, NC, and one woman who asked: "Can I give you money to do what you've been doing for us?" In this episode I'm taking you all the way back to the beginning because I think you're going to see yourself somewhere in this story.
In this episode:
- How an accidental business became one built on a real methodology
- How The Sunburst name came together in a shower the night before the first client meeting
- Why the Shine Strategy System was being built before it even had a name
- The moment the process became non-negotiable and what that cost me
- Why what you're actually seeking is almost always closer than you think
Resources mentioned:
Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/resources
Monthly Marketing Lab (free, inside the community): https://thesunburststrategiesco.com/resources
Free Shine Strategy Reset™: https://thesunburststrategiesco.com/resources
Come join us in the free Sunburst Strategies Co. Community where we keep this conversation going all week long. ☀️
30 min - #2: Social Media Won't Save Your Business: Do This First
If you think your business problem is a social media problem, this episode is about to change your entire approach to marketing.
I hear some version of "I think I just need someone to do my social media" all the time, and every single time I know that conversation is about to go somewhere completely different. In this episode I'm breaking down the belief that is quietly costing women business owners thousands of dollars and hundreds of hours: the idea that posting more, getting a better aesthetic, or going viral will fix what's actually wrong with their marketing.
In this episode:
- Why social media is almost never the real problem in your business
- The 3 things you must have before social media can do its job (in the right order)
- The 5 foundational questions I ask every single client before touching a single post
- Why your website and email list matter more than any platform you're renting from Meta
- The real reason consistent posting isn't moving your business forward
Resources mentioned:
Free Shine Strategy Reset™ (15-minute diagnostic): https://thesunburststrategiesco.com/the-free-community
Free Sunburst Strategies Co. Community: https://thesunburststrategiesco.com/the-free-community
thesunburststrategiesco.com
Subscribe to The Shine Seeker Show so you're here every week when a new episode drops. ☀️
27 min
About The Shine Seeker Show
From the publisher's feed
Welcome to The Shine Seekers Show, an explosion of creative strategies for life AND business. I'm Katie-Beth Schultz, founder of The Sunburst Strategies Co., and I believe strategy and soul are never separate conversations. Here, we don't split up life and work because honestly, they are completely melded together, and that is exactly the point.
Every episode, we're digging into the real stuff: the clarity, the strategy, the marketing, and the mindset underneath all of it, because the best business plan in the world won't move you forward if you don't believe you're worth showing up for. We'll have real conversations, honest moments, and actual strategies you can take and use in your business today.
Sometimes we'll have guests. Sometimes it'll just be us. But every single episode orbits around one central question: what is the shine you're seeking?
You were worthy of this calling before you ever sent a single email. Now let's build something that shines. ☀️