In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock, founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands.

From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based living led to creating Shnack: a fun, flavour-driven protein brand now stocked nationally across NZ.

We dive into:

• The founder story behind Shnack and how a viral smoothie, a cookbook deal and a food blog sparked the idea
• The transition from Second Nature (her first protein brand) to launching a ready-to-drink shake that took off “a thousand miles an hour”
• Shnack’s playful brand world from mascots to dad-driven road-trip marketing helped it stand out with almost no budget
• Building a social-first brand: consistency, storytelling and letting the community shape the product
• The realities of scaling a CPG business in NZ: retail, manufacturing, reformulation and navigating fast growth
• Why flavour matters, what’s coming next, and how Kelsi is balancing entrepreneurship with pregnancy and real life

Whether you’re a founder, marketer, or simply love hearing how modern brands are built from the ground up, this episode is a masterclass in turning creativity, grit and community into a movement.

You can follow Kelsi on healthykelsii

Connect with Shanck
Website: shnack.co.nz
TikTok: drinkshnack
Instagram: drinkshnack

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The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.