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The Shock Threshold: How Social Media Pushed Taboos into the Stratosphere
In this episode, the Brothers in Business explore the "warped version of life" created by modern influencer culture. After Cody makes the bold decision to delete his social media accounts, the brothers discuss the mental health benefits of escaping the constant barrage of targeted ads and vapid content.
They dive into the "Shock Threshold," explaining how influencers now use extreme, taboo behavior just to move the needle and grab attention. From the business models of Big Tech to the "poisonous" nature of the apps we use daily, this episode is a wake-up call to stop idolizing "knob heads" and start following people who have actually achieved something monumental.
Key Takeaways
The Targeted Ad Trap: Social media platforms are designed to build audiences specifically to sell products, leading many users to spend money on items they don't actually need.
Achievement vs. Notoriety: Historically, influencers were heroes like scientists, athletes, or revolutionary thinkers ; today, notoriety is often gained through nothing more than "shock and awe".
The Normalization of Taboo: The "threshold of shock" has moved so far that explicit or once-scandalous behavior is now considered a standard part of the "OnlyFans" and social media era.
The "Poisonous" Truth: Even Big Tech founders allegedly restrict their own children from using the platforms they created, knowing they are addictive and full of "bullshit".
The Values Gap: As society moves away from community-based values like those found in the Church, it is being replaced by a "vapid, egotistical" liberalism that lacks consequence for actions.
Protecting the Youth: The brothers discuss the benefits of Australia's social media ban for under-16s, arguing that kids should focus on development rather than the pressure of adult decisions and viral trends.
Key Timestamps
00:00 – Introduction
01:58 – The Ad Trap: Spending money on things you don't need
02:53 – The Business Model: Building an audience to sell products
04:25 – The Death of Achievement: Influencers vs. Real Heroes
05:41 – The Shock Threshold: How taboo behavior became the norm
07:20 – The Schoolyard Shift: From ostracization to explicit "norms"
08:24 – Idolizing the Wrong People: A race to the bottom
10:01 – The Political Needle: Liberalism vs. Nationalism
12:04 – Finding Community: Why the Church is being replaced by ego
13:42 – Australia’s Social Media Ban: A step in the right direction?
14:35 – The Greta Thunberg & "Looksmaxxing" Debate
16:14 – Poisonous & Addictive: Why Big Tech founders ban their own apps
17:29 – Who Should We Actually Follow? Jim Skinn, Chris Williamson & more
18:12 – Final Warning: Be careful who influences your wallet
Social Links
https://www.instagram.com/brothersinbusinesspod/
youtube.com/channel/UCDoj9ARKlVfVXECRWMj11AA/
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
View all episodes
By Tyler & Cody BarkerIn this episode, the Brothers in Business explore the "warped version of life" created by modern influencer culture. After Cody makes the bold decision to delete his social media accounts, the brothers discuss the mental health benefits of escaping the constant barrage of targeted ads and vapid content.
They dive into the "Shock Threshold," explaining how influencers now use extreme, taboo behavior just to move the needle and grab attention. From the business models of Big Tech to the "poisonous" nature of the apps we use daily, this episode is a wake-up call to stop idolizing "knob heads" and start following people who have actually achieved something monumental.
Key Takeaways
The Targeted Ad Trap: Social media platforms are designed to build audiences specifically to sell products, leading many users to spend money on items they don't actually need.
Achievement vs. Notoriety: Historically, influencers were heroes like scientists, athletes, or revolutionary thinkers ; today, notoriety is often gained through nothing more than "shock and awe".
The Normalization of Taboo: The "threshold of shock" has moved so far that explicit or once-scandalous behavior is now considered a standard part of the "OnlyFans" and social media era.
The "Poisonous" Truth: Even Big Tech founders allegedly restrict their own children from using the platforms they created, knowing they are addictive and full of "bullshit".
The Values Gap: As society moves away from community-based values like those found in the Church, it is being replaced by a "vapid, egotistical" liberalism that lacks consequence for actions.
Protecting the Youth: The brothers discuss the benefits of Australia's social media ban for under-16s, arguing that kids should focus on development rather than the pressure of adult decisions and viral trends.
Key Timestamps
00:00 – Introduction
01:58 – The Ad Trap: Spending money on things you don't need
02:53 – The Business Model: Building an audience to sell products
04:25 – The Death of Achievement: Influencers vs. Real Heroes
05:41 – The Shock Threshold: How taboo behavior became the norm
07:20 – The Schoolyard Shift: From ostracization to explicit "norms"
08:24 – Idolizing the Wrong People: A race to the bottom
10:01 – The Political Needle: Liberalism vs. Nationalism
12:04 – Finding Community: Why the Church is being replaced by ego
13:42 – Australia’s Social Media Ban: A step in the right direction?
14:35 – The Greta Thunberg & "Looksmaxxing" Debate
16:14 – Poisonous & Addictive: Why Big Tech founders ban their own apps
17:29 – Who Should We Actually Follow? Jim Skinn, Chris Williamson & more
18:12 – Final Warning: Be careful who influences your wallet
Social Links
https://www.instagram.com/brothersinbusinesspod/
youtube.com/channel/UCDoj9ARKlVfVXECRWMj11AA/
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/