Rob Marsh, founder of The Copywriter Club, reveals how AI is reshaping the copywriting industry—eliminating low-value work while empowering skilled writers to deliver 85% faster results. Learn why "garbage in, garbage out" prompts fail, how to use AI for hyper-personalized content (with 15-page research inputs!), and why relationships still dominate in the age of automation. 

⏱️ Timestamps:

00:00 – Intro: Future-Proofed Podcast & AI-powered SaaS growth
01:06 – Rob’s journey: From 1992 copywriter to founding The Copywriter Club
04:46 – Pivot to productized services: Membership, courses, and community
08:19 – Why businesses should treat freelancers like partners (not vendors)
13:44 – AI’s impact: Killing $10 content farms, elevating strategic writers
19:30 – Rob’s AI formula: 15-page research → 85% draft completion
25:27 – Custom GPTs for headlines, benefits, and workshop playbooks
32:00 – Magic wand wish: AI that closes clients (not just books calls)

🔗 Connect with Rob Marsh
🌐 Website: thecopywriterclub.com
💼 LinkedIn: https://www.linkedin.com/in/robertbmarsh/


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