The Smart Years

The Shoestring Way to Develop Your P.R. and Business Tactics


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Bybreen Samuels is in conversation with Suzanne Noble, a Serial Entrepreneur. Suzanne is the Founder of Frugl, a daily deals website that helps to monetise public wifi. Plus, she set up, Advantages of Age, an online magazine that celebrates aging and addresses the anti-aging bias in society. She also has a long established P.R. career in the Entertainment, Music and Tech Industries.

Tune into this episode of The Smart Years to discover the:

  • Role Twitter can play to further your business tactics
  • Journey towards creating a joint venture business model
  • 'Low hanging fruit' activities you can do to raise your profile
  • Role you can play in rewriting the story of older people in society
  • Meaning of, 'The Second Bounce of the Ball' in terms of your startup
  • Three daily rituals Suzanne does to enhance her personal development
  • One attribute your story must have to attract the attention of journalists
  • Reason why your 'Personal Black Book' is how you'll raise money, in post-50 life
  • Two websites you must visit everyday to facilitate your P.R. activities on a budget
  • Importance of knowing how to articulate your Heroine's Journey to attract attention.

Quote of the Day by Madeline Albright

"It took me quite sometime to develop my voice and now I have it, I'm not going to be silent"

Recommended Resource

London Startups Facebook Group

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The Smart YearsBy Bybreen Samuels - Astrologer, Rookie Software Engineer, Writer, Author, Speaker