Mike Blarowski, co-founder of Pinkbike and Shopify expert, joins the KORE Outdoors Podcast to unpack what he calls the Shopify Advantage—how outdoor brands can simplify e-commerce and build businesses that support their lifestyle. From early lessons at Pinkbike to helping founders optimize their online stores, Mike shares practical insights on using Shopify effectively, creating high-converting email flows, and adapting to the future of AI-driven search. This episode is a field guide for makers and entrepreneurs who want to grow online without losing their connection to the outdoors.

• What “the Shopify Advantage” means for outdoor brands
• Common e-commerce mistakes and how to fix them
• Using email automation to convert visitors into loyal customers
• How AI is changing SEO and online marketing
• The best apps for your Shopify store

Learn more about KORE

Links to what was mentioned on this episode:
Iceberg Commerce (Mike's E-commerce Agency)
Pixel Union Themes
Google PageSpeed Insights
GT Metrix
SparkLayer
Klaviyo
Copy That copywriting course
Copy Posse

Shopify Apps:
Locksmith
Judge.me
Gorgias
MyWorks
BetterReports
KNO Commerce
Matrixify

Connect with Mike on LinkedIn
Connect with Christian on LinkedIn

For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/

The KORE Outdoors Podcast is supported by the Province of British Columbia.