Thrifty Titans

The Shopify Playbook for Scaling a D2C Brand in India


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India’s D2C landscape is evolving fast, and creator-led commerce is redefining the future of retail. With barriers to entry lower than ever, what does this mean for entrepreneurs, solopreneurs, and digital-first brands?


In this episode, Bharati Balakrishnan, Country Head & Director at Shopify India & SEA, unpacks:

  • The rise of solopreneurs and creator-led brands in India
  • How D2C startups compete with established retail giants
  • The growing opportunities in cross-border e-commerce
  • How creators can monetize their brands beyond physical products
  • Shopify’s top insights for scaling a high-growth D2C business


If you are a D2C founder, creator, or e-commerce entrepreneur, this episode delivers real-world strategies to scale and thrive in the new era of retail.

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Thrifty TitansBy Saikat Pyne