Let’s face it: business development often feels like a mystery, and for service providers, it can feel downright uncomfortable.

In this episode of Marketing Deconstructed, Ali Schwanke talks with David Ackert, author of The Shortlist and CEO of PipelinePlus, to explore why traditional business development is broken and how professionals can build a more authentic, consistent, and scalable system for growth.

What You’ll Learn in This Episode:

• The Real Difference Between a Touch and an Interaction
• How to Build and Manage a “Shortlist”
• 40 Follow-Up Tactics That Aren’t “Just Checking In”

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The Short List: How to Drive Business Development by Focusing on the People Who Matter Most: https://www.amazon.com/Short-List-Business-Development-Focusing/dp/B0DCQ2Q8MS

PipelinePlus: https://pipelineplus.com/

Connect with David on LinkedIn:

https://www.linkedin.com/in/davidackert/