In the very first episode of Branding Rafi, host Hector Sanchez sits down with Glendale native and viral content creator Lalo Hurtado to talk about building something real—from the ground up.

From running a family-owned seafood food truck to blowing up on social media, Lalo shares how he turned a tough moment into momentum, balancing business, content, and community along the way. The conversation dives into everything from internet fame and staying authentic, to giving back, family roots, and what it really means to make an impact locally.

It's a raw, funny, and honest start to the podcast—full of energy, real stories, and a glimpse into the people helping shape the culture and community around Rafi.