In this episode, Nathan takes a quick deep dive into Social Media addiction since there's been a lot of controversy around it lately. Then, he sits down with Paula Candelario, Senior Social Media Strategist at Akamai Technologies, for a real talk conversation on life in social. They get into agency chaos, B2B marketing that doesn’t suck, AI in content creation, internet trolls, and why the best social strategy is usually a lot simpler than people make it. Funny, honest, and full of the kind of insight you only get from people actually in the trenches.

Welcome to the first episode of The Sh*t We Post. I kick things off with a quick intro to who I am, what I do, and why this podcast exists. Then I’m joined by Ashley DeJonge, Senior Social Strategist at Lippert. We talk about how we got into social, the reality of working in it day to day, and some of the funniest and most frustrating moments we’ve dealt with along the way. If you’ve ever worked in social or marketing, you’ll get it! Be sure to subscribe for more episodes, releasing weekly on Fridays!

The Sh*t We Post is the unapologetic podcast for social media managers, marketers, and creators navigating the chaos of the modern world. From influencer ROI and executive expectations to viral wins, algorithms, and out of the box campaign development, we pull back the curtain on what it actually takes to run social and be kinda good at it. No fluff. No recycled LinkedIn advice. Just strategy, jokes, stories, and the stuff you can’t always say in meetings. If you work in social or are curious about it, this one’s for you.

This show is hosted by Nathan Daugherty, an expert in all things Social Media and Influencer Marketing. Be sure to subscribe to hear interviews with social industry leaders, executives, creators, and so much more.