Episode 44: The Silent Killer of Entrepreneurial Dreams Everyone Underestimates

When we have expectations for sales during launches, some of us have the tendency to set unrealistic goals. And when we don't hit those goals, we get disillusioned and chase other shiny objects, which is the silent killer of entrepreneurial dreams. But if we do math and look at our own history, we can use that to set more realistic goals, so that we can actually achieve them, and feel good about the way our launch went.