Business Built Right

The Silent Salesperson: Music's Influence on Shopping Behavior


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Ever wonder why you end up buying more than you planned at certain stores? This episode reveals the shocking psychology behind retail background music and how stores use ancient evolutionary triggers to manipulate your shopping behavior. From the tempo that controls how fast you walk to the genre that influences which wine you buy, discover the silent salesperson that's been influencing your purchases all along.


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Business Built RightBy Shah M M, Industrial Designer, Business Strategy Consultant. [email protected]