I have been running this solo podcast series for several months now...so I was curious to review the stats and see what themes are resonating.

No surprise, anything that has to do with being better at selling, learning new approaches to fill the pipeline, is what people want to hear. The rest is nice to hear but secondary.  Kind of like sales itself...your clients only care about things that will help them become better, do more, make more money...the rest is noise.

If you aren't addressing what matters to your prospects it's noise. As much as we want to believe there is some new tactic that will open up the flood gates, sorry, there's no magic formula other than getting to know your client's business and solving their problems. Think about that when you push the send button or when you leave a voice mail. 

The silver bullet is persistence. Do you have the endurance to finish the race?