A very quick update for listeners about a forthcoming rebrand and renewed focus for the podast!

Let me know what you think of the new direction!

The last part of the popular series, and the sound track of the video of the same name

The soundtrack from the video of the same name

The Sound track from the video of the same name 

In complex sales. its important to teach the customer how to buy, what to buy and how much to pay for it! 

Here are some ideas for sales people looking to get beyond their standard training! We look at why people hate sales people, the consumer buying journey and what to do about those pushy sales people! 

This is the audio of a video of the same name on You Tube 

The continuing exploration of why local advertising doesn't work. In this episode I look at a very specific type of adverting, so called direct response advertising. How to do it, and how to make sure it works. 

The second in a series of episodes exploring why we dont get the return on investment we once did from adverting. Including the new digital channels. And hopefully, some good suggestions about what we can do about that. 

Its a question that seems especially pertinent today, and this post is really aimed at local advertisers. Theres a big question around what works in marketing anyway, but this episode focuses on why ads aren't working in general.