In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next.

→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.

→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.

→ We cover headline mapping and how your headlines should tell the full story of the page for buyers who skim first and read second.

→ You’ll hear the difference between functional and conversion-focused headlines, and how they shape decision momentum.

→ Jodie explains the biggest mistake educators make with features versus benefits and how to communicate why each part of your offer actually matters.

→ You’ll leave with a clear three-part audit process you can use on any sales page to improve clarity, trust, and conversion.

If you want deeper support and personalized sales page feedback, you can join Sought After Educator at jodiebrown.ca/sae.