"I tell people: Google's a machine, not a person. You have to feed it the right signals." 

In this episode of the Online Business Launchpad podcast, Trudy sits down with SEO expert Brandon Leibowitz, founder of SEO Optimizers, who’s spent the last 15+ years helping small and medium businesses turn clicks into conversions. With his no-fluff approach to SEO, Brandon demystifies what it really takes to get your website found online, and why most entrepreneurs are spinning their wheels with outdated tactics.

Brandon’s journey started with a job board internship, evolved into a side hustle, and eventually became a thriving agency. He shares practical, real-world strategies that don’t require a PhD in Google wizardry, just a little consistency, common sense, and a willingness to test and tweak.

We Also Talked About:

• Why SEO isn’t about “tricking” Google—it’s about talking its language
• The biggest mistakes small businesses make with their websites
• How backlinks really work—and how not to get burned
• Why posting on social media is not a substitute for good SEO
• The long game of content marketing (and why most people give up too soon)
• What to look for (and avoid) when hiring an SEO consultant
• How Brandon scaled his business without going the agency route
  
  

RESOURCES MENTIONED

• SEO Optimizers - Brandon’s website
• Ubersuggest – for keyword research
• Google Search Console – for tracking how Google sees your site
• MozBar – for checking on-site SEO and backlinks
  
  

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