Here we talk about the power of remembering and using names as a foundational element for building influence and fostering genuine connections referencing personal anecdotes, such as interactions with Costco employees as well as public figures known for this practice, like sports columnist Sid Hartman. This simple act of attentiveness to others, inspired in part by the Dale Carnegie Course, transforms transactional relationships into friendships, ultimately broadening one's ability to persuade and gain support. The remembering of names is a virtuous act that enhances both personal well-being and professional effectiveness, advocating for its implementation in daily life to achieve positive change.