The Artist's Guide to Business

The Simple Way to Build your Confidence as a Creative Business Owner


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Description: Discover why waiting to "feel confident" is holding your art business back, and learn the science-backed approach to building real confidence through action instead of endless preparation.

Episode Summary: In this episode, Kay tackles the paralyzing belief that we need to feel confident before taking action in our art businesses. Through psychology research, real-world examples, and practical applications, she reveals why this thinking is backwards and how taking small, strategic actions actually builds the confidence that many artists are waiting for. If you've ever delayed responding to inquiries, hesitated to state your prices, or put off creating professional systems because you "weren't ready yet," this episode provides the mindset shift and practical steps to break through that pattern.

In This Episode You'll Learn:

  • - The psychological research behind why action creates confidence, not the other way around
  • - How the "protection" of waiting for confidence is actually preventing your business growth
  • - Real examples of artists who transformed their businesses through small confidence-building actions
  • - Why "messy action" beats "perfect inaction" every time in building a sustainable art practice
  • - A practical framework for taking "micro-actions" that gradually build business confidence
  • - The difference between "faking it till you make it" and practicing professional behaviors


Resources Mentioned:

- Albert Bandura's research on self-efficacy and mastery experiences
- Carol Dweck's work on growth mindset
- Research on exposure therapy for overcoming fears
- The Complete Pet Portrait Business System at www.theartistsguidetobusiness.com (resources tab)

This Week's Single Step: Send a friendly check-in email to someone who previously expressed interest in your art. It doesn't have to be a sales email—consider sharing a behind-the-scenes image or simply a note to reconnect.

This Week's Content Compass: Write about the story or inspiration behind one of your most meaningful pieces. Share it through email or social media, either as text or as a 2-3 minute video that starts with an attention-grabbing hook.

Connect With Us:  

Subscribe to the weekly newsletter at: https://www.theartistsguidetobusiness.com 

Buy the Pet Portrait Business System at:

https://www.theartistsguidetobusiness.com/complete-pet-portrait-business-system

 Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources.

Did you value this episode?

Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!

The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com

Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way!

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The Artist's Guide to BusinessBy Kay Potter

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