Phylesha Sanders, a former Division 1 athlete turned business coach, shares practical insights for new coaches and service-based entrepreneurs. She encourages focusing less on vanity metrics and more on consistent, value-driven actions that lead to real business growth. Phylesha highlights the importance of building community, finding mentors, and prioritizing revenue-generating tasks instead of getting caught up in perfecting websites or logos. She also shares her approach to self-discipline and time management, offering actionable strategies to help others launch and grow with purpose.