Built 2 Scale

The Sims for Founders: What Agent-First Companies Actually Look Like


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Built2Scale is back — and everything's different.

No more AI news roundups. From now on, every episode documents the real, messy, building-in-public journey of W. (luxury home builder, $30M+ revenue, ~20 people) and BuildPass (construction tech startup, 1,000+ customers across 4 countries) as they converge into one platform.

This week: Scott onboarded his entire company onto Claude in a single live session — $30/person/month, every tool connected, nobody left behind. Within days, his team stopped asking him questions and started asking the AI instead. ("Imagine if I spoke that eloquently at work.")

Matt discovered Paperclip — a tool that lets you run an agent-first company from your terminal. He hired a CEO agent, approved new hires through a board approval workflow, and watched autonomous agents start building a business. Then he left it running overnight and woke up to a rate limit error. The bill is TBD.

Also in this episode:

→ How to map agents against your org chart (Scott built a 20-page architecture in one weekend)

→ Brian Armstrong's "reverse prompting" approach at Coinbase

→ Scott's attempt to build Palantir for construction in 4 hours on Replit

→ Jensen Huang's two-question test for deciding what's worth working on

→ The WVC announcement — a Y Combinator-style accelerator for trades

Tools mentioned: Claude, Paperclip, OpenClaw, Replit, Monday.com, Granola, BuildPass, Notebook LM

Hosts: Scott Wilcox (@scottjwilcox) and Matt Perrott (@mattperrott)

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Built 2 ScaleBy Built 2 Scale