Every company wants a fanatically loyal customer but very few companies experience this. Even the best and most recognised companies in the world recognise they have to continually prove their relevance to their ideal customer.

 

In this week's podcast we discuss:

• The danger of loyalty misinterpretation.
• The single biggest driver of loyalty.
• The seven factors to experiencing intimate loyalty.

 

For a deeper understanding of the concept, make sure you also check out this week's blog on The Seven Qualities of Intimate Loyalty.