What truly drives a sale? In this episode of the World Class Selling Podcast, Marissa and Jason explore the six emotional buying motives outlined in Roy Chitwood’s World Class Selling. Understanding these motives—Desire for Gain, Fear of Loss, Comfort and Convenience, Security and Protection, Pride of Ownership, and Satisfaction of Emotion—can transform the way you approach sales, helping you connect with buyers on a deeper level and close more deals. Whether you’re a seasoned sales professional or just starting out, this episode delivers powerful insights you can apply immediately. Tune in now and learn how to sell the way people actually buy!