What does it take to build an agency that lasts decades and still love it? In this episode, Russel Dubree sits down with David Neff, founder of Neff, to explore the mindset behind a long, successful agency career. From relentless hustle to building powerful media relationships, David shares how creativity, persistence, and finding the "sexy" in every client account creates endless passion for his agency business.

Key Takeaways

• David shares how relentless outreach and creativity helped him open doors early in his career.
• Major opportunities often come from knowing the right people and pitching the right story at the right time.
• Leaders must continually learn new technologies and ideas so they can guide clients effectively.
• Maintaining a lean team can help agencies stay resilient during economic shifts.
• Even unexpected industries can become exciting when you uncover the deeper story behind a client’s impact.