Marcus West from <a href="https://60seconds.com/" target="_blank" rel="noopener noreferer">60seconds</a> shares his experience on how to develop the skill of storytelling and apply it to clinical data and KOL meetings. 
We discuss: 
<ul>
 <li>Important pillars of storytelling</li>
 <li>Why emotion is so important for engaging KOLs</li>
 <li>The hero's journey and how it can be related to clinical data</li>
</ul>
This episode is sponsored by 60seconds. Learn more about 60seconds here: https://60seconds.com/

Marcus West from 60seconds shares his experience on how to develop the skill of storytelling and apply it to clinical data and KOL meetings. We discuss: Important pillars of storytelling Why emotion is so important for engaging KOLs The hero's journey and how it can be related to clinical data This episode is sponsored by 60seconds. Learn more about 60seconds here: https://60seconds.com/

Marcus West from <a href="https://60seconds.com/" rel="noopener noreferrer">60seconds</a> shares his experience on how to develop the skill of storytelling and apply it to clinical data and KOL meetings. 
We discuss: 
<ul>
 <li>Important pillars of storytelling</li>
 <li>Why emotion is so important for engaging KOLs</li>
 <li>The hero's journey and how it can be related to clinical data</li>
</ul>
This episode is sponsored by 60seconds. Learn more about 60seconds here: https://60seconds.com/

The skill of storytelling for MSLs

MSL Consultant teaches aspiring and experienced Medical Science Liaisons how to become high performing MSLs. Using her experience and her journey from academia to pharma, founder of MSL Consultant and author of Medical Science Liaison, the Ultimate Step by Step guide, Dr. Aoife O Dwyer PhD, provides practical, clear, actionable advice on how to obtain an MSL role and how to excel at this MSL role.

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The skill of storytelling for MSLs

The skill of storytelling for MSLs