Whatever content you create for your business—blog, podcast, video, article, online course—the final step of creating that content is always the marketing...sharing why they’d want to take the time to consume what you just made. This last vital piece is about communicating in a way that makes them want to click through and read, or watch, or listen. So, let’s take a look at the crucial skillset you need in order to do this well.  

As a Soul-Sourced™ entrepreneur, the service your provide is an innate part of who you are. You’re great at it, and you can do it in your sleep. And you’ve helped so many people! Still, it’s really hard to describe something that comes so naturally to you. At some point, you must develop the ability to articulate what you do and why it matters.

Today, we’re going to dispel a common myth about what “good marketing” is, and I’ll share how to look at your work through a marketer’s eyes as well as the key to connect your message to your audience.  

I’m going to lean on a training model I teach my clients (and the members of  Uplevel Café), I’m sharing the foundational elements that build the core essence of your business, aaaand ....  I’ll reveal the #1 thing every serious marketer needs to know about their content. 

Plus, learn a 3-minute pre-work exercise that will help you clarify your unique abilities and the value you provide to your clients. Because at the end of the day, good marketing is just good communication! Click play, and let’s get started.