The older you get, the more you realize the importance of a good sleep in making you more productive. There are numerous flaws in the traditional mattress markets such as overhead costs, inflation and material information. To solve these, Kabir Siddiq built the digital first brand - SleepyCat. His aim was to offer a premium 'all-in-one mattress' product with a direct 'factory-to-consumer' model. Listen on to this insightful conversation about starting up and scaling up.

What you must not miss:-

• Learning consumer behavior.
• Challenges faced.
• Scaling up.