Lack of sleep can disrupt your life, making the sleep market a multi billion dollar juggernaut. In this episode, Samaksh and Anirudh focus on this sleeping giant of an industry, starting off with sleep apps such as Calm (https://www.calm.com/) and Headspace (https://www.headspace.com/) as well as sleep games such as Revery (http://reverylab.com/) that utilize cognitive behavioral therapy to induce better sleep. Next they move to an idea for an e-commerce marketplace for all sleep content and products for India. They discuss about some of the Melatonin consumables such as gummies and sleeping teas, as well as aromatherapy products such as candles etc. Changing gears for the next section, they focus on the booming sleep-tech market and some standouts such as sleep tracking ring Oura Ring (https://ouraring.com/), smart mattress company Eight Sleep (https://www.eightsleep.com/) & Bose Sleepbuds. Finally they discuss about the burgeoning market for weighted blankets such as Gravity Blankets (https://gravityblankets.com/) and Rumpl (https://www.rumpl.com/) as well as cuddle buddies such as Moon Pals (https://www.moonpals.com/).
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By Startup SutraLack of sleep can disrupt your life, making the sleep market a multi billion dollar juggernaut. In this episode, Samaksh and Anirudh focus on this sleeping giant of an industry, starting off with sleep apps such as Calm (https://www.calm.com/) and Headspace (https://www.headspace.com/) as well as sleep games such as Revery (http://reverylab.com/) that utilize cognitive behavioral therapy to induce better sleep. Next they move to an idea for an e-commerce marketplace for all sleep content and products for India. They discuss about some of the Melatonin consumables such as gummies and sleeping teas, as well as aromatherapy products such as candles etc. Changing gears for the next section, they focus on the booming sleep-tech market and some standouts such as sleep tracking ring Oura Ring (https://ouraring.com/), smart mattress company Eight Sleep (https://www.eightsleep.com/) & Bose Sleepbuds. Finally they discuss about the burgeoning market for weighted blankets such as Gravity Blankets (https://gravityblankets.com/) and Rumpl (https://www.rumpl.com/) as well as cuddle buddies such as Moon Pals (https://www.moonpals.com/).