The Business Behind Fundraising

The Slow & Steady Path to Large Gifts: A Case Study with Lauren M. Scott at Foundation for Fresh Produce


Listen Later

Lauren M. Scott is working on growing a healthier world to help change the trajectory of human health. Such a task might seem daunting, but the President of the Foundation for Fresh Produce has used her prior experience in crucial ways to help bridge the gap between sharing their big vision and providing tangible results. The process has not always moved at a rapid pace, but Lauren's patience is paying off in a big way for her organization.

Sherry and Lauren discuss the importance of clear and effective communication - not just with your donors, but throughout the entire organization. There are a lot of moving parts that go into any mission, and taking the time to define and understand what they are can save you from headaches later on.

What You Will Discover:

✔️ You are not desperate. Fundraising with a sense or urgency can create a scarcity mindset

✔️ Your community wants to be more informed to increase knowledge - make it easier for them!

✔️ Marketing should be integrated early in the fundraising process.

✔️ Your Case for Support sheet can take conversations to places you never would have imagined

——————————————

Lauren M. Scott is the President of The Foundation for Fresh Produce, an organization founded by the International Fresh Produce Association (IFPA), the largest and most diverse global association serving the entire fresh produce and floral supply chain. The foundation's vision and mission are to grow a healthier world by changing the trajectory of human health. Lauren previously held various marketing, strategy and leadership roles at PepsiCo, Colgate-Palmolive, and Diageo. She earned a BS in Marketing from Rutgers University, an MBA from the University of Maryland, an MS in Strategic Communication from Columbia University, and is a Certified Association Executive (CAE).

Lauren proudly serves as the board chair of Food for Climate League and is passionate about combating food insecurities and perpetuating arts and culture. She loves spending time with her husband and son, affectionately known as The Allens. Her personal motto is to learn and laugh every day.

LinkedIn: https://www.linkedin.com/in/iamlaurenmscott/

Website: https://www.freshproduce.com/foundation/

--------------------------

Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

...more
View all episodesView all episodes
Download on the App Store

The Business Behind FundraisingBy Sherry Quam Taylor