Google Adwords offers one of the quickest routes for your website to rank highly to give a good Return On Investment (ROI).

We conclude the “10 Ways to Optimise your Website and Boost Conversion”. This episode focuses on often overlooked things like optimising the size of images, configuring javascript so it loads asynchronously and the concept of “keep alive”, a setting allowing your webserver to keep a connection to the browser open

Optimising your website for speed brings with it numerous benefits for your online business. An increase in conversions, customer satisfaction plus a reduction in operational costs all positively impacts the bottom line. In terms of SEO, the faster your website the higher it will rank in the natural or organic searches. Yet, how often do we sit and wait for clunky and slow, image heavy websites to load?

In this episode I announce an exciting book project that’s been keeping me busy for the past few months but nearing completion. The book is entitled PIMP YOUR BIZ - A Complete Guide to Improving Your Business under Any Circumstances.

If you want to be one of 10 people to receive a complimentary copy of Pimp Your Biz, simply send me a message via the Contact Us page and mention “Pimp Your Biz” in the subject field.

I also talk about the Google Introduction to Business products video which now available exclusively for Small Biz Kaizen listeners. This episode features a 10 minute teaser extracted from 1 hr. 10 min video.

In the last part, I invite you to take a look at my new studio backdrop intended for shooting videos, a sign of what’s in store for Small Biz Kaizen as we take podcasting to another level.

Links mentioned in the show

Screencast.com

The Studio Setup Video

How to Access the Google Video Page

Local Search Engine Optimisation and Navigation for online shops is the topic of this 2 part interview.     I speak to Katrin Jaehnke of FACT-FINDER to understand how product specific search works, how this is different to your normal Google search and how to customise the results to best optimise an ecommerce enabled website.

In part 2, I speak to Karl zu Ortenburg, an Internet Strategist based in London whose company, Internet-Experts-Live, specialises in brand building , social media, search optimisation and visitor to customer conversion.

Stay tuned to the end for a surprise announcement, right at the end of this episode. Enjoy.

Links :

http://www.fact-finder.com/

http://www.internet-experts-live.co.uk/

E Commerce Expo 2010, London provides the scene for this week’s podcast episode. This is an event organised for anyone interested in E Commerce to explore what the web has to offer. Enjoy listening to some of the industry’s top professionals and business people speak about the real issues every Small Business Entrepreneur ought to consider in this digital revolution.

In this part 1 of a 2 Part Series, I speak to Gemma Haggarty, the Head of Minute Steak, a London based PPC and SEO Solutions Company . Minute Steak is ideally suited for small business advertisers with smaller advertising budgets and who do not require a full service digital agency, but still want access to a team of experts that can develop cost effective search strategies.

I also speak with Jean-Philippe Donnio , the President and Managing Director of tbs-internet, a company specializing in electronic transactions security and digital certificates. We discuss SSL certificates, internet browser security as well as the significance and process of securing the digital certificate authenticating websites as secure to transact online. If your business is trading online, you need to be aware of security and fraud risk.

Links to websites discussed in this episode

http://www.minutesteak.co.uk

http://www.tbs-internet.com

Chris Lee of Planet Content expertly covers the subject of Marketing, PR and the Social Media opportunities for Small Business owners and breaks it down to what really matters - the tactics, tips, do’s and don’ts of PR and Social Media. If your business is online you can’t afford to lag behind. Geo Social Networking is the new kid on the block.

An interview with India based Sandeep Mahajan about what inspired him and 3 colleagues to quit their jobs with a leading software developing firm and start Impinge Solutions, now a rapidly expanding web solutions company. Working 20 hours a day initially, the 4 young guns stuck out the initial challenges to turn Impinge Solutions into a lucrative, 85 manpower -strong software and web-solutions business.

Exploring the pros and cons of using WordPress, as an option for your business website confirming why this is a Content Managed System on steroids.

A look at Leadership and Change Management approach to changing and succeeding under any conditions from John Kotter's incredibly simple fable "Our Iceberg Is Melting".