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The Small Business Reality Check
Portland gives you January sunshine like it’s a prank, and small business owners feel it in real time. Han and Joyce talk about the fakeout weather, shortening Goodies’ hours for sanity, and what “rest” actually looks like when your work never stops. From fight camp setbacks and sleep deprivation to “start small and test it” business philosophy, they get into the real risks behind entrepreneurship. Then it turns into a deep one: community predators, fake allyship, being used as content, and how gut checks and relationship-based trust help you protect what you’ve built.Chapter markers
0:00 Portland January “fakeout” weather
2:10 Food cart standards and being “grandfathered in”
4:10 Goodies cuts hours for January
8:40 Han’s injury and canceling a fight
13:30 Sleep, sobriety, and recovery
16:30 Parenting exhaustion talk
22:40 The “do you have the stomach?” small business reality check
32:00 Joyce’s business philosophy: start small, test, refine
36:30 Founder archetypes and “delusion”
50:40 Exploitation, fake allyship, and protecting your brand
1:03:10 Podcast growth, sponsors, and equipment
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By We All Look Alike PodcastPortland gives you January sunshine like it’s a prank, and small business owners feel it in real time. Han and Joyce talk about the fakeout weather, shortening Goodies’ hours for sanity, and what “rest” actually looks like when your work never stops. From fight camp setbacks and sleep deprivation to “start small and test it” business philosophy, they get into the real risks behind entrepreneurship. Then it turns into a deep one: community predators, fake allyship, being used as content, and how gut checks and relationship-based trust help you protect what you’ve built.Chapter markers
0:00 Portland January “fakeout” weather
2:10 Food cart standards and being “grandfathered in”
4:10 Goodies cuts hours for January
8:40 Han’s injury and canceling a fight
13:30 Sleep, sobriety, and recovery
16:30 Parenting exhaustion talk
22:40 The “do you have the stomach?” small business reality check
32:00 Joyce’s business philosophy: start small, test, refine
36:30 Founder archetypes and “delusion”
50:40 Exploitation, fake allyship, and protecting your brand
1:03:10 Podcast growth, sponsors, and equipment