This week’s show features Vasuki Prasad, Embraer Commercial Aviation’s APAC Marketing Director. The first part of our chat discusses Vasuki’s time heading commercial at Vistara, his eventual move to Embraer, the aircraft sales pitch process, Embraer in India, their integrated marketing mix, the relevance of airshows in today’s world, and more.

Vishal Mehra - ⁠⁠⁠⁠⁠⁠@vis⁠hal1mehra⁠⁠⁠⁠⁠⁠⁠