Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley's growing number of critical voices.

The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US in last place, experiencing its largest drop in the survey's history, and China on top with the strongest gains among all 28 surveyed countries.

Now in its 18th year, the Barometer makes for an excellent chronicle of perceptions of trust around the world - and a time series that warrants more deep dive analyses, to glean insights, learn, and perhaps to lead to better informed decision-making.

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