Although screenless smart speakers lead the market for voice-enabled devices, the popularity of smart displays is climbing. In Q1 2021, 38% of worldwide smart speaker sales were those of smart displays. With Amazon’s Echo Show and Google’s Nest Hub displays, it’s not difficult to imagine the allure of such products. The ability to view content and stream videos is compelling, especially during the WFH era as consumers turn to their smart devices more frequently. Amazon is tapping into this opportunity by building a large Echo Show to mount on the wall, and Apple is even exploring the development of a smart display attached to a robotic arm. This week, Verizon is entering the market with its own Alexa-powered display. As these devices make headway, companies must create a thoughtful plan for how their displays integrate with their core services while fitting into the broader smart home ecosystem.