Strategy is almost a foul word today, the result of too many costly, high-level strategy projects in which considerable effort concludes with a fancy presentation that is neither actionable nor practical.

The methodical process starts by identifying the critical business decisions you need to make and the business outcomes you want to achieve over the next couple of years.

What actions should they take between now and then to achieve this goal (key business decisions)?

In the end, an IP strategy has no intrinsic value in itself – it only has value by enabling you to make good decisions and achieve your desired business goals.

Lisa Rythen Larsson is an interdisciplinary commercialization strategy manager in the Intellectual Capital Management team for PARC, a Xerox company. | To read full story, visit https://startuparound.com/read/1581274806.2505093/The-smart-way-to-approach-your-IP-strategy?ref=audio_experience