Some of the most difficult questions for many businesses are: how should we price our products and services? What is the ideal price? How do we avoid leaving money on the table? There is often a large profit potential that businesses leave untouched because they don't know enough about pricing. But where do you even begin and how can you determine the ideal price? 

That's what today's guest, Hermann Simon, shares in my new book,  Secrets of Next Level Entrepreneurs - 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life. It is available now wherever you buy your books. 

Hermann Simon is the Founder of global consulting firm Simon-Kucher & Partners. He is one of the most important management thinkers in the world and has published more than 35 books, including the global bestsellers Hidden Champions and Power Pricing. https://hermannsimon.com