optYOUmize

The Smartest Way To Grow a Podcast


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Summary


In this conversation, Brett Ingram shares the smartest way to grow a podcast. He emphasizes the importance of going beyond just starting a podcast and focuses on strategies to grow and engage with an audience. Brett highlights the need for persistence and commitment in podcasting, drawing inspiration from the success story of Mr. Beast. He then discusses the first step in podcast growth, which is going multi-channel and maximizing touch points and SEO. Brett also provides insights on creating show notes, transcripts, and having a dedicated website. He concludes by emphasizing the power of a digital footprint and the importance of SEO for long-term results.


Takeaways


  • Growing a podcast requires persistence, commitment, and a deliberate approach to promotion.
  • Going multi-channel and maximizing touch points can help reach a larger audience and improve SEO.
  • Creating show notes, transcripts, and having a dedicated website can enhance the podcast's digital footprint.
  • Multipurposing content and leveraging automation tools can save time and effort in creating and promoting podcast episodes.

  • Chapters


    00:00 Introduction and Recap

    01:01 The Importance of Growing a Podcast

    02:00 The Reality of Podcast Growth

    03:23 Persistence and Commitment

    04:19 Lessons from Mr. Beast

    05:18 The First Step: Going Multi-Channel

    06:45 Maximizing Touch Points and SEO

    08:11 Creating Show Notes and Transcripts

    09:38 Having Your Own Website

    11:05 Building a Digital Footprint

    12:02 Creating Image Quotes and Video Reels

    13:01 Working Smart, Not Hard

    14:28 Recording a Video Version of the Podcast

    16:51 Multipurposing Content with Riverside.fm

    17:46 Editing Clips and Creating Quote Graphics

    19:42 Scheduling and Posting Content

    20:40 The Power of a Digital Footprint

    21:09 The Importance of SEO

    22:07 Preparing for Promotion



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    optYOUmizeBy Brett Ingram