In this episode, we delve into the psychological effects of long-term storytelling, a staple of soap operas. We explore how these ongoing narratives influence viewers' perceptions, emotions, and behaviors, and how they foster a unique bond between the audience and the characters. We'll also discuss the psychological techniques used by writers to keep viewers hooked for years, or even decades. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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