This week, our trend experts Kate and Karla, alongside Boxclever's research directors Lucy Hobbs and Dan Young, are delving into the trend we've labelled "Sustainability Stalemate." Brands are now tasked with taking the lead in facilitating easier ways for consumers to contribute to planetary health without imposing significant costs on them.

The Soapbox is an insight into the people that do insight best.

Our Trends Experts, Kate & Karla are by Christina Tarbotton and Lauren Skardon to discuss the trend known as "Joyful Distractions." In these uncertain times, consumers are increasingly seeking sources of comfort and joy. Whether through hobbies, entertainment, or comforting products, people seek ways to navigate challenges and find moments of happiness amidst uncertainty.

The Soapbox is an insight into the people that do insight best.

In this episode, our trend experts, Karla & Kate are joined by Tom Coombes and Richard Brown, to talk about the emerging trend of "Value Complexity." They'll be discussing how the trend reflects the evolving factors that shape consumer perceptions of good value, including perceived quality, sustainability, durability, and affordability.

The Soapbox is an insight into the people that do insight best.

In this episode, we are joined by Emma Kirk and Hannah Chevrier to delve into the trend we've identified as "Evolving Influencers." They discuss how consumers are gravitating towards more relatable content and demonstrating greater discernment in their choice of influencers.

The Soapbox is an insight into the people that do insight best.

In the first episode of our new mini-series, our Trend Expert hosts Kate Skivington and Karla Rendle are joined by Sara Macmillan and Tom Dreaves to explore the trend of "Trusted Transactions." Together, they discuss how consumers increasingly value transparency and ownership, leading to greater admiration and respect for companies that prioritise honesty. Join us as we delve into these trends with insights from our Boxclever experts and real-life brand examples.

The Soapbox is an insight into the people that do insight best.

Judith chats to us about the AMSR and her voluntary role there, a writer's perspective on AI, being pushed to do the wrong a levels, cheese, her passion of writing and the exciting new venture created through with the Independent Consultants Group.

The Soapbox is an insight into the people that do insight best.

Lara speaks with Rich and Tilly about growing up in Sandhurst, working in her parents' estate agency, salt and vinegar crisps, boiled eggs & soldiers, living in Bahrain, Impostor Syndrome, her best and worst moments in research, and her role in supporting leaders in the research industry.

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Phyllis speaks with Rich and Tilly about the AMSR (Archive or Market and Social Research) and her role as head of content. Encouraging people to use the archive, showcasing its content through their series of books and their plans going forward. Phyllis talks us through being Chairman of the MRS and Treasurer on ESOMAR Foundation, her passion of training globally (including Africa and Assia), her upbringing on a farm in Bolton, the importance of collaboration, helping others and allowing time for reflection.

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Paul speaks with Tilly and Rich about his career, setting up his own business, problems within the research industry, the positives changes he made to his business from the negative impact of Covid, his passion of endurance walking, rugby, singing, his love of a Premier Inn breakfasts and the importance of stacking a dishwasher correctly.

https://boxcleverconsulting.com/

Lucy speaks with Rich and Tilly about her journey in the insights world, how she nearly went down the landscape architect route, growing up in Blackheath, her time in Italy, starting up a Keen as Mustard Marketing, making gelato and her parents haunted house.

https://boxcleverconsulting.com/