Non-alcoholic beverage sales have surged by almost 20% in the last year, with more Australians choosing to reduce or eliminate alcohol consumption, particularly among younger generations. This shift is driven by health consciousness, increased participation in fitness activities like park runs and marathons, and cost of living pressures, with drinks at venues reaching as high as $19.75 for a pint. New Year's Eve 2025 reflects this broader trend, with many Australians opting for earlier, more sober celebrations.

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