The B-Word

The Social Dilemma


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Should we be concerned about our data being used to nudge our behaviour? How can organisations ethically use behavioural data to make work more effective and more enjoyable? What does Jurassic Park tell us about behaviour change? And why are conspiracy theories so compelling?

In this episode, Patrick Fagan, formerly Chief Psychologist at Cambridge Analytica, talks about how organisations combine data science and behavioural science to influence us, and what it means for individuals and societies.

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The B-WordBy James Healy