"Is this normal or have we fallen under a spell?" said Tristan Harris, the president and co-founder of the Center for Humane Technology. What is technology ethics? Why do we need it? Users (you and me) are clueless when it comes to what we are dealing with. Every on/off, keyboard or mouse click can be recorded and monitored. And we are allowing it. Does big tech consider the ethics of their reach, power, and practice? Certainly not enough. And the user has no idea how they are being manipulated!