Summary

Annie Schiffman, CEO and founder of Downstage Media, discusses social media marketing and automation strategies. She emphasizes the importance of choosing the right social media platforms based on audience, workflow, and strengths. Schiffman also highlights the benefits of scheduling and automating social media content to save time and maintain a consistent presence. She provides insights into interacting and engaging on social media, as well as the importance of focusing on a niche and building a personal brand. Schiffman concludes by introducing the Pager Method for content creation and promoting her book, 'Simple Social Media.'

Takeaways

• Choose social media platforms based on audience, workflow, and strengths.
• Schedule and automate social media content to save time and maintain a consistent presence.
• Interact and engage with other users on social media to build relationships.
• Focus on a niche and build a personal brand to establish expertise and attract a specific audience.
• Use the Pager Method (Promotional, Articles, General, Engagement, Random) for content creation.

Chapters

00:00
Introduction and Passion for Musical Theater

04:02
Scheduling and Automating Social Media

07:57
Tools for Social Media Automation

09:36
Choosing the Right Social Media Platforms

11:46
Interacting and Engaging on Social Media

16:08
Frequency and Mistakes on Social Media

20:15
Personal Branding and Separating Personal and Business Life

23:20
Choosing a Niche and Building a Personal Brand

27:21
The Pager Method for Content Creation

28:56
Closing Remarks and Shameless Plug

https://www.downstage.media/
https://www.simplesocialmediabook.com/buy-simple-social-media