The beautiful game is as much a business to be run as it is an experience to be shared, and both of these aspects now happen in ways that connect us all more than ever before.

As the almost-immediate response to global, social backlash towards the proposed European Super League demonstrates, social media’s power is potent, and has unlocked new opportunities for fans and clubs alike.

As Senior Manager for Marketing and Communications in the APAC region for one of the world’s most beloved clubs - FC Barcelona - Ben Wiggins joins me on Disconnected to share the incredible reach that sports teams possess in raising awareness for both themselves, and the sport as a whole.

This episode of Disconnected covers:

• How social media has more fans engaged with sporting events than ever before
• Sports stars using their platform for positive, global change
• The pack mentality afforded to fans by social platforms’ apparent anonymity
• How social media shut down the European Super League in a matter of hours
• Teams becoming brands vying for attention and opportunities beyond the sport
• What platforms can do to combat abuse as effectively as they combat copyrighted content

Links and references at: https://disconnectedpodcast.com/

Jag Sharma:
https://www.linkedin.com/in/jagsharma
https://www.instagram.com/jagsharma/

Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/

Jason Kapadia:
https://www.linkedin.com/in/jasonkapadia/
https://www.instagram.com/jasonkapadia/

Felina Tan:
https://www.linkedin.com/in/felinagabrielletan/