In this episode, Paul and Josh reveal why they made the bold decision to hire a social media manager, not to flood the feed with mundane maintenance work, but to tell the real story behind the business origins and personalities behind it.

They discuss the uncomfortable side of putting yourself out there and emotions when receiving criticism and positivity online and even in person.

The realisation that competitors weren’t just watching, they were taking notes! Hear Paul and Josh's individual take on this and how they came to know.

This is a raw conversation about visibility, vulnerability, and why building a brand on social media is important to even the most unsexy industries!