Unbox the Inbox | Email Marketing for Online & Offline Businesses

The Social Media Strategy I Was Wrong About: Conversations Lead to Conversions


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Sometimes the most powerful business lessons come from admitting we were wrong. After years of dismissing social media marketing in favor of email strategies, I've discovered a system that's transforming how coaches and consultants generate clients from their social platforms—without being pushy or sales-focused.

Social media can be a powerful channel for generating clients when approached as a conversation starter rather than a passive billboard for your services. Every notification represents an implicit request for help, providing opportunities to initiate authentic conversations that can lead to client relationships.

• Content alone doesn't convert; it's the conversations sparked by content that drive sales
• The system follows a simple path: Content → Conversation → Client
• Post feed content that explains your expertise and approach
• Use interactive story features (polls, sliders, questions) to identify engaged followers
• Follow up on engagement with friendly, non-salesy messages
• Every like, comment and story reply is someone subtly raising their hand
• Be consistent with valuable content that clearly explains how you help
• Multiple sales channels (email, social, community) create more opportunities for conversation
• No need for cold DMing or sleazy tactics - just respond to the interest signals already there
• This approach works regardless of your following size

Coming soon: I'll be officially announcing the Skool Community this Friday. Join my email list at www.inboxcashmachine.com/free-training to stay updated and get access when it launches.


  • Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
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Unbox the Inbox | Email Marketing for Online & Offline BusinessesBy Gary Redmond

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