Welcome to a series of audios that will introduce you to a simple model of personality typing that is both useful in everyday interactions (unlike some systems such as MBTI), but is also rooted in the psychology research (unlike such systems as Enneagrams or Color Wheel models.)

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To date, the most robust body of knowledge on personality likely comes from the “Big Five” model, which was created by way of the mining of “big data” to look at linguistic preferences in how people communicate and see the world around them. This system, however, doesn’t operate from a "causal” perspective, or “how and why” people behave the way they do.

By contrast with older models that were rooted in Freudian or Jungian theory and methodology, the Big Five derives much of its power and predictiveness from the vast amount of data used to create it. We find that the models on which such a system is based can and do matter, however, especially when it comes to seeing people’s behavior play out, live, in-person in our everyday interactions.

As a result, over the past three decades we have been refining The Social Personality System™ in a way that roots it in research data but has easy terminology that informs our observations about the world around us.

Past personality systems to this day, focus on the individual in terms of how they communicate, what they believe, what their consumer product choices and future, average expectable behaviors will statistically play out to be. But very little work has been done on pairings of people’s personalities such as one sees in a marriage, or in a group of friends, or in a company department or whole organization.

Since personality style is a “way of doing things” rather than a commentary on specific individuals’ tastes and preferences in life, we envisioned a way to see personality psychology in a “quantum” fashion. Meaning, like a particle-wave duality may exist in physics, an individual’s uniqueness as a person may coexist with their general tendencies in a group that shares many traits in common, on a spectrum.

In this way, a personality typing system may both find the usefulness and predictability of labeling “types” of personality, while also respecting the specific nuances of an individual who functions on multiple spectrums of behavioral determinants simultaneously.

It’s the Social Personality System™ (originally, KWML), which is available in 1-5min tracks delivered one day at a time, for the full 5+ hours of the course (available to paid subscribers only).

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