The Social Shepherds

By The Social Shepherd

The Social Media podcast brought to you by The Social Shepherd - discussing the latest strategies, tactics and thinking behind the best brands in the world.... more

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FAQs about The Social Shepherds:

How many episodes does The Social Shepherds have?

The podcast currently has 122 episodes available.

The Social Shepherds episodes:

February 04, 2025 Is AI a Blessing or a Curse? Artificial Intelligence For Marketing Efficiencies
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀
This week, the team is talking about the latest AI advancements and how we utilise them as a marketing agency to save time & improve our output. On top of that, the team discusses how AI will change marketing roles soon and how professionals need to upskill to keep their jobs safe.
#socialmedia #socialmediamarketing #marketing #AI #artificialintelligence
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🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
🙌 Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
38min
January 28, 2025 How to Get Your DREAM Social Media Job - The Ultimate Marketing Career Guide
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀
This week, the team is talking about the different departments within a social media agency as well as their top advice on how to land your dream marketing job.
Timestamps:
0:00 Intro
1:00 Influencer Marketing Roles4:48 Organic Social Roles 8:02 Paid Media Roles 10:44 Creative & Content Roles 11:46 Client Services Roles 15:38 Strategy Roles 18:40 Entry-Level Advice & Skills 22:46 The Impact of AI 26:41 In-House or Agency? 37:24 Preparing for Interviews 41:09 How to Stand Out 46:12 Personal Advice 51:56 Outro
#socialmedia #socialmediamarketing #marketing
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🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
53min
January 21, 2025 Should Kids Have Access to Social Media? | A Conversation With Marketing Experts
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀
This week, the team are talking about social media usage amongst kids and teenagers, from the point of view of the parents, as well as how they manage consumption and time spent online.
#socialmedia #socialmediamarketing #marketing
----------
🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
----------
The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
49min
January 14, 2025 Is Influencer Marketing DEAD? The New Trends To Watch Out For In 2025
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀
This week, the team are talking about the future of Influencer Marketing and their predictions, including the rise of creators, nurturing communities and more.
#socialmedia #socialmediamarketing #marketing #influencermarketing #influencers #contentcreators
----------
🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
----------
The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
45min
January 07, 2025 TikTok Is Going To Get Banned in the US in 2025 | Predictions from Marketing Experts
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀
This week, the team are talking about their social media predictions for the year ahead, including a very likely TikTok ban, the rise of social commerce, kids on social media and more.
#socialmedia #socialmediamarketing #marketing #socialmediapredictions

----------
🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
----------
The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
46min
January 01, 2025 Building a Global Social Media Agency: 2024 in Review
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀
This week, as the 'end of year special' both our Co-Founders walk into the hot seat to talk about 2024 challenges, wins and expansion.
0:00 Intro
1:10 Agency Landscape & Pitching
3:26 Agency Growth So Far
4:33 Zoe's Key Moments of 2024
6:02 Zoe's Next Steps For the Agency
8:37 Jack's Key Moments of 2024
9:05 US Team Growth
9:51 Jack's Next Steps For the Agency
10:50 Finding Creatives That Understand Social
12:35 Our Marketing Strategy
13:16 Values For Success
15:02 Zoe's Aspirations for 2025
17:38 Pitching in the US
19:06 Local vs Global Marketing
22:30 Company & Team Investments
25:57 Outro
#socialmedia #socialmediamarketing #marketing

----------
🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
----------
The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
27min
October 08, 2024 Are Celebrities The New Models & The Latest Marketing NEWS 🚀
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀
Listen to our CEO, Zoe, with our Social team, discuss all of the marketing updates from the week, as well as why high fashion brands are using celebrities as models to capitalise on their following and influence … 👀
0:00 Intro
0:40 X Is Declining in Following
07:27 Instagram Follow Feed
16:26 Brazil Fines X
19:38 Snapchat Shopping
24:25 Kylie Jenner x Coperni
37:20 Outro
#socialmedia #socialmediamarketing #socialmedianews #kyliejenner #instagram #snapchat #coperni
👩‍💻 Resources:
X Is Declining in Following: https://www.ft.com/content/65961fec-a5ab-4c71-b1c8-265be3583a93
Instagram Follow Feed: https://www.socialmediatoday.com/news/instagram-chief-says-following-feed-option-wont-work/728374/
Brazil Fines X: https://www.socialmediatoday.com/news/x-needs-pay-5-million-fines-before-brazil-reinstatement/728371/
Kylie Jenner x Coperni: https://www.harpersbazaar.com/celebrity/latest/a62485414/kylie-jenner-coperni-show-disneyland-paris-runway-debut/

----------
🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
----------
The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
39min
September 24, 2024 How We Built a Global Social Media Marketing Agency in 6 Years | Challenges, Advice & More
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀
Listen to our Co-Founders, Jack & Zoe, discuss all of the marketing updates from the week, as well as celebrate 6 years in business, talking about the highs and lows, what we want to achieve in 12 months time and more… 👀
0:00 Intro
1:04 TikTok US Ban
4:07 Instagram Teen Accounts
8:50 Meta Holiday Ad Tools
13:11 Meta AI Training
14:21 Snapchat AI Video Generation
15:57 Our Agency Turns 6
16:29 This Year’s Key Highlights
17:53 Team Growth
19:06 Industry Challenges
20:21 Change of Roles
29:42 Processes
31:55 Future Goals
37:21 Where to Improve
38:50 Moving Forward
41:21 Outro
#socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #youtube
👩‍💻 Resources:
TikTok US Ban: https://www.theverge.com/2024/9/16/24246568/tiktok-v-garland-oral-arguments-dc-circuit
Instagram Teen Accounts: https://about.instagram.com/blog/announcements/instagram-teen-accounts
Meta Holiday Ad Tools: https://www.facebook.com/business/news/holiday-2024-ad-updates/
AI Meta Training: https://about.fb.com/news/2024/09/building-ai-technology-for-the-uk-in-a-responsible-and-transparent-way/
Snapchat’s Generative AI: https://www.youtube.com/clip/Ugkx-ybGmE7jmSCB5QDrKZwunwDWfK3OvAKA
Want to learn more about our growth?
August 2023 Video: https://www.youtube.com/watch?v=6CWI_hEw_kg&ab_channel=TheSocialShepherd
January 2024 Video: https://www.youtube.com/watch?v=0xObnSccobU&ab_channel=TheSocialShepherd

----------
🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
42min
September 17, 2024 How Agencies Are Approaching Pitching as it Becomes More Expensive | Marketing Podcast
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀
Listen to our Co-Founder, Jack, and our Senior team discuss all of the marketing updates from the week, Addison Rae’s new song & the effect on Pepsi, why pitching for brands has become expensive and how brands are navigating it… 👀
0:00 Intro
0:52 YouTube Promotion Goals
2:16 Stickers for YouTube Shorts
6:59 Meta Is Buying AR Filters
10:27 Google x Wayback Machine
14:00 Addison Rae & Diet Pepsi
21:59 Can Agencies Afford Pitching?
40:00 Outro
#socialmedia #socialmediamarketing #socialmedianews #youtube #meta #addisonrae
👩‍💻 Resources:
YouTube Promotions: https://support.google.com/google-ads/answer/15107395
YouTube Stickers: https://blog.youtube/inside-youtube/shorts-revenue-sharing-update/
Google x Wayback Machine: https://blog.archive.org/2024/09/11/new-feature-alert-access-archived-webpages-directly-through-google-search/
Pitching Has Become More Expensive: https://www.campaignlive.co.uk/article/average-pitch-cost-rises-26-agencies-target-fewer-bigger-better-reviews/1887290
State of the Pitch Report: https://www.thedrum.com/opinion/2024/04/11/agency-pitch-satisfaction-just-313-out-5-if-was-uber-we-d-walk
Future of the Pitch Report: https://www.creativebrief.com/news/pitch-positive-pledge-year

----------
🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
----------
The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
41min
September 10, 2024 Should All Marketing Agencies Offer Fully Remote Roles? | Social Media Podcast
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀
Listen to our CEO, Zoe, alongside the team, discuss all of the marketing updates from the week, as well as the US suing those who buy followers, feeling about fully remote roles and Q4 scaries … 👀
0:00 Intro
1:07 X Banned in Brazil
6:30 Comments on Stories
13:11 TikTok Interest Targeting Update
20:05 Social Media Surpassing TV Users
22:49 Reels’ Best Practices
25:12 Snapchat Chat Ads
28:17 Buying Followers in the US
33:22 Should Social Media Roles Be Fully Remote?
40:46 Q4 Scaries
44:58 Week Ahead
46:07 Outro
#socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #blackfriday
👩‍💻 Resources:
Meta Shuts Down Sparks Studio: https://spark.meta.com/blog/meta-spark-announcement
New Fonts & Stickers on Instagram: https://creators.instagram.com/blog/new-text-tools-to-help-you-personalize-your-content
Music on Instagram Profiles: https://x.com/metanewsroom/status/1826635289240248818
Instagram’s Integration With Spotify: https://www.socialmediatoday.com/news/instagrams-exploring-a-new-music-sharing-process-via-spotify/725445/
Google Merchant Center Updates: https://blog.google/products/shopping/helping-retailers-prep-for-holiday/
TikTok’s AI Voice Generator: https://www.socialmediatoday.com/news/tiktok-enables-users-to-create-their-own-ai-voiceover-voice/725186/
TikTok Peak Season Guide: https://www.tiktok.com/business/library/TikTok_Holidays_For_You_2024_Vertical_Playbook.pdf

----------
🐑 Learn more about us and how we can help your brand:
⁠http://thesocialshepherd.com/⁠
✨ SUBSCRIBE to The Social Shepherd YouTube channel:
https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1
Follow us!
LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠
Instagram: ⁠https://instagram.com/thesocialshepherd/⁠
TikTok: https://www.tiktok.com/@thesocialshepherdagency
Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠
----------
The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
...more
47min

FAQs about The Social Shepherds:

How many episodes does The Social Shepherds have?

The podcast currently has 122 episodes available.