IAB.Policy

The Socioeconomic Impact of Internet Tracking


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John Deighton of Harvard Business School discusses his research on third-party cookies in the digital advertising ecosystem and what their disappearance means for the internet and the economy. Link to research: https://www.iab.com/insights/the-socioeconomic-impact-of-internet-tracking/

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IAB.PolicyBy IAB (Interactive Advertising Bureau)

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