In this panel guests discuss affiliate channels and how customers are using Honey by PayPal's tools to drive sales and expand the bucket with new customers.

Highlights of today's episode include:

• Why affiliate is an efficient channel for brands to drive sales
• How to think about acquiring new customers and exposing your brand to new publishers
• What brands should be looking for when recruiting new publishing partners
• Targeting younger shoppers and welcoming them into your brand ecosystem early
• TM Plus, Honey's SEM solution that helps drive traffic and conversion
• Strategies for brands looking to increase their AOV
• Mobile and app strategies for driving higher AOV
• Testing new offers, measuring the impact to AOV
• Driving sales efficiently and being mindful about your margin
• Leveraging affiliate exclusive codes
• Trends in the affiliate space to look out for in 2022