Burgundy prices are not irrational. They are the logical outcome of scarcity, fragmentation, and demand.

In Episode 2E, we move from vineyard to market:

Growers, domaines, négociants, micro-négociants, and co-operatives

The shift from négociant dominance to domaine bottling

Hybrid business models and naming complexity

The role of young, technically trained winemakers in quality gains

Routes to market and the rise of direct-to-consumer sales

Domestic vs export markets and where Burgundy is sold

The power of domaine name versus appellation level

En primeur, secondary markets, and price escalation

Land prices, foreign buyers, and structural scarcity

Burgundy vs Bordeaux production volumes

Secondary market dynamics and the Liv-ex Burgundy 150 Index

This episode ties Burgundy together — showing how vineyard reality becomes market behavior

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